But the frog wants to be boiled slowly.
Today the scientific community is in almost total agreement that the earth’s climate is changing as a result of human activity, and that this represents a huge threat to the planet and to us. According to a Pew survey conducted in March, however, public opinion lags behind the scientific conclusion, with only 69% of those surveyed accepting the view that the earth is warming — and only 1 in 4 Americans see global warming as a major threat. Still, 69% is a solid majority, which begs the question, Why aren’t we doing anything about it?
This political inertia in the face of unprecedented threat is the most fundamental challenge to tackling climate change. Climate scientists and campaigners have long debated how to better communicate the message to nonexperts so that climate science can be translated into action. According to Christopher Rapley, professor of climate science at University College London, the…
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